Wednesday, March 6, 2013

Usability Testing Basics - Part 2



Here are some more information regarding the usability testing and tools behind the process.

In my previous post (Part 1), I have covered 'What is Usability Testing', 'Some Usability Testing Aspects' and 'Usability Testing Categories' which we are normally used when doing a usability test. So finally, I came up with three categories and now I am going to describe those categories bit:

1. Testing based on the results which generated by tools - Colour tools, content tools and browser tools, etc can be used to correct the issues regarding the application features (Mainly UI) which needs to be represent in order to cater all the user groups.

 












2. Testing based on the anonymous user data which collected by tools - These tools and techniques can be used mainly for sites such as e-commerce web sites, company sites, personal blogs, etc to capture the anonymous user data. These tools collect data from the website visitors and help mainly to understand the user interactions. User clicks, mouse movements, key strokes, form filed information,  geographic locations, different browser types, number of visits, session information, content information are the data which will be collected using these tools. These information are very vital for web applications to fine tune the application in order to give a better service to its customers and visitors.












3. Testing based on the real user participation –  This is another technique which can be used to accomplish different set of usability requirements. This technique can be categorized as moderated and  unmoderated. In moderated testing, the participant can be closely monitored and observed, and can gather vital information regarding participant’s emotional response, user satisfaction etc.
But unmoderated testing technique is used for remote users. They cannot be observed while the test is in progress. Once the usability test is created by the testers, a link is generated and the link (URL) is sent to the participant in a remote location. The participant use this link to access the test and finally get the test data.












Some usability testing tools as follows:


1. ClickTale (http://www.clicktale.com/default.aspx) - 
ClickTale is a tracking usability testing tool which captures user mouse moves, user clicks and scrolls  around a web page.

2. Google analytics (http://www.google.com/analytics/) - 
Google Analytics is an easy to use, free, and very handy usability testing tool that provides a comprehensive set of web site data tracking and analysis tools. 

3. Usabilla  (http://www.usabilla.com/) - 
Usabilla is an unmoderated remote usability testing tool that enables to collect valuable user feedback about the web site by testing new features in an early stage of development.

4. Loop 11 (http://www.loop11.com/) - 
Loop11 is also a remote usability and user experience testing tool, allowing individuals and companies to conduct unmoderated user experience testing on websites.

5. Morae (http://www.techsmith.com/morae.html) - 
Morae is a fully moderated usability testing tool that consist some features such as Record user interactions, efficiently analyze results, and instantly share your findings with anyone, anywhere.


I want to thank Tharinda Liyanage who helped me lot to write this post.


Next post (in Part 3), I’ll explain what is the process we need to have in order to carry out a successful moderated usability testing assignment.